Bitcoin World
January 6, 2026 4:10 PM UTC

Telegram Founder Durov Announces Plan to Rebrand TON as GRAM

BitcoinWorld Telegram Founder Durov Announces Plan to Rebrand TON as GRAM Telegram founder Pavel Durov has reportedly announced plans to rebrand the platform’s native cryptocurrency, TON (The Open Network), under the name GRAM. The news was first circulated by the cryptocurrency-focused news account Zoomer, citing Durov’s statement. Background of the Rebranding The TON blockchain was originally developed by Telegram but faced significant regulatory hurdles, particularly from the U.S. Securities and Exchange Commission (SEC), which led to Telegram abandoning the project in 2020. The network was later revived and maintained by an independent community of developers. The rebranding to GRAM revives a name previously associated with Telegram’s original token design, which was also called GRAM before the project’s legal battles began. What the Announcement Means According to the report, Durov’s decision to revert to the GRAM name signals a renewed strategic focus on the token’s utility within the Telegram ecosystem. While specific details of the rebranding timeline and technical implementation have not been disclosed, the move is expected to align the token more closely with Telegram’s messaging platform, potentially enabling new features such as in-app payments, content monetization, and decentralized services. Market and Community Reaction The cryptocurrency market has reacted with cautious optimism. The TON token experienced a moderate price increase following the announcement, though volatility remains high. Community members have expressed mixed feelings: some view the rebranding as a positive step toward mainstream adoption, while others question the legal and regulatory implications of reintroducing a name that was previously contested by regulators. Conclusion The rebranding of TON to GRAM represents a significant strategic pivot for Telegram’s blockchain ambitions. While the announcement is still developing and lacks official confirmation from Telegram’s core team, it underscores Durov’s continued interest in integrating cryptocurrency functionality into the messaging platform. Readers should monitor official channels for verified updates and further details on the transition. FAQs Q1: Why is Telegram rebranding TON to GRAM? The rebranding reportedly aims to align the token more closely with Telegram’s original vision for a digital currency called GRAM, which was shelved after SEC intervention. The move may also simplify branding and improve user recognition. Q2: Will the rebranding affect the value of TON tokens? Initial market reactions have been positive, but the long-term impact will depend on the successful implementation of the rebranding, regulatory clarity, and adoption within the Telegram ecosystem. Token holders should remain cautious. Q3: Is the rebranding confirmed by Telegram? As of now, the announcement has been reported by the cryptocurrency news account Zoomer, citing Pavel Durov. Official confirmation from Telegram or the TON Foundation has not yet been issued. Readers should treat the news as unconfirmed until verified by primary sources. This post Telegram Founder Durov Announces Plan to Rebrand TON as GRAM first appeared on BitcoinWorld .